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No Let up for 888 Holdings - Unveils Next-Gen Poker Platform

888 Holdings rolls out next generation poker platform as part of wider strategy to enhance its standing and reputation within the gambling industry.

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Online gaming operator 888 Holdings continues to expand and refine its service with the launch of a next-generation poker platform known as ‘Poker 8’.

The innovative, cross-territory platform is said to offer a more engaging experience for gamers as well as improved graphics, a more lightweight design and better flexibility for players looking to transition between tables.

“We’re thrilled with the initial roll-out of our Poker 8 platform which includes a number of exciting and innovative new features to make the 888poker experience even more enjoyable,” gushed senior vice president, Guy Cohen.

“Over the coming months, all players will benefit from additional upgrades and improvements to our next generation poker platform and we’ll be taking on board customer feedback about the new features. Once the roll-out is complete, we believe our best-in-class platform will offer the most entertaining and engaging experience on the market.”

Bet Bright Deal

It’s already been a busy year for 888 Holdings. Earlier this month the online gambling giant purchased BetBright’s sportsbook platform in a deal worth around £15m, providing 888 with access to all of Bet Bright’s online technologies. The acquisition could prove extremely lucrative, given the numerous high-profile sponsorship deals Bet Bright enjoys in markets such as horse-racing.

Speaking of the Bet Bright Deal, 888 Chief Executive, Itai Pazner remarked:

“This acquisition of a high-quality and scalable sportsbook is an exciting milestone for 888. It gives the group the missing piece in our…product and technology portfolio and will enable 888 to own proprietary, end-to-end solutions across the four major online gaming verticals.”

In February, the company got it hands on another ‘missing piece’ with the £18 million purchase of bingo brands owned by the JPG Group, including Costa Bingo, City Bingo and Sing Bingo.

Targeting US Markets

But it’s not just UK markets that 888 Holdings has set its sights on. The London-based firm is also keen to expand its operations in the US due to a relaxation of sports betting regulations. Last year, the company wasted no time in capitalising on a ruling by the US Supreme Court which reversed a nationwide ban on sports betting. Together with betting operator Kambi, it launched the 888Sport brand which allows New Jersey residents to bet on a variety of sports.

This was followed by yet another deal in which 888 acquired a 53% interest in the All American Poker Network (AAPN) – a shrewd investment that saw it take control of AAPNs’ entire strategy for expansion in US markets.

Said 888 Holdings CEO, Itai Frieberge:

“The acquisition of the remaining stake in AAPN is an important strategic step towards 888 achieving its exciting long-term potential in the US. Taking outright ownership of AAPN gives 888 additional operational, technological and commercial flexibility to develop innovative and exciting new partnerships and launch in new states – through both B2B and B2C channels – as and when future regulation allows.”

Be sure to check back for updates on 888 Holdings as the company continues its expansion unabated.

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