BNBS Head of Content Sue Dawson Holds a Q and & Session with Luv Prakash, Marketing Director of Broadway Gaming.
We’ve been in conversation quite a bit lately with a variety of iGaming heavyweights including established bingo brand Mecca and Swedish upstarts Great.com. As well as imparting our own thoughts on important developments within the sector, we’ve garnered valuable insights about some of the trends and innovations shaping our industry.
For our latest summit, Sue Dawson chatted with Broadway Gaming’s Marketing Director, Luv Prakash. Boasting a formidable reputation in the online casino and bingo verticals, Broadway recently navigated a major software migration. Here are some extracts from the Q and A.
After many years on the Microgaming bingo platform, you migrated all of your sites to Pragmatic Play bingo last year. What challenges, if any, did you need to overcome in the migration process? And how has the new software gone down with players?
After a thorough provider evaluation we decided migrating our sites onto the Pragmatic Bingo Client and Network was the optimum move for us. The games have performed extremely strongly since the migration, but a lot of work went into the process to ensure the portfolio was delivered seamlessly. In order to do so we concentrated maintaining system stability (and) minimising any downtime to prevent players from experiencing any barriers to enjoying the wide range of bingo games…Players’ interests are paramount and this drove our migration plan to create a player journey as familiar to the one they have come to love…
In February of this year you agreed a deal to add Eyecon slot games including the ever popular Fluffy Favourites to all your sites. Can we expect deals with more slot game providers to add more games in the future and if so, when?
Eyecon is one of the UK’s most recognised game developers. Being able to offer its suite of games was a big step in enhancing the choice of innovative games to our loyal customers. It signalled a new direction for the business to make the best third-party content available and help Broadway Gaming reach a new iGaming audience.
The process of migrating our platform to Bede Gaming is set to be complete later this year, at which point we will be looking to add more third party content providers in a sustainable manner. It’s an exciting time for the company as we continue to innovate and grow.
Over the last few years more and more players have been using mobile devices to play bingo. What percentage of your players are mobile and does it make a difference to which games they play and how they use the site?
Our data reveals that a little more than half our players have been using mobile devices to play bingo and the industry is only heading further down this path. Our websites and user flows are curated to offer a responsive and personalised experience based on the users device. Broadway places huge importance on really understanding its players to allow us to provide a personalised experience that has been shaped by rich data.
Thanks for talking to us – it’s great to see an operator placing such importance on the community aspect of bingo and we’re really excited to see what those summer promotions are!